March 10, 2026

Our SEO Process

If your current agency can't explain what they're doing in plain language, that's a red flag — not a sign of sophisticated strategy. Our process is transparent because it should be.

The Process

  1. Phase 1: Discovery & Audit (Week 1–2)

    Before we touch anything, we understand everything.

    Business Understanding

    Your services, ideal customers, competitive landscape, goals, and SEO history.

    Technical Audit

    Full site crawl: speed, indexation, structured data, mobile experience, security.

    Competitive Analysis

    Who are your real search competitors? What are they doing well? Where are they vulnerable?

    Local SEO Assessment

    GBP optimization, citation consistency, review landscape, local content signals.

    Content Gap Analysis

    Topics your competitors cover that you don't. Questions nobody answers well.

    Keyword Mapping

    Complete keyword landscape classified by intent, difficulty, and business value.

    Deliverable: Comprehensive audit report with prioritized action plan. We walk through it together.

  2. Phase 2: Foundation (Month 1–2)

    Fix what's broken. Build what's missing.

    • Technical fixes — Critical issues first: site speed, crawl errors, indexation, structured data.
    • GBP optimization — Complete overhaul: categories, services, photos, Q&A, posting schedule.
    • On-page optimization — Title tags, meta descriptions, heading structure, internal linking.
    • Citation cleanup — Fix NAP inconsistencies. Build foundational local citations.
    • Content foundation — Optimize existing content on key pages.

  3. Phase 3: Growth (Month 3–6)

    Build authority. Create content. Earn links.

    • Content creation — New content published according to your topical map.
    • Link building — Strategic outreach for quality backlinks.
    • Ongoing optimization — Pages continuously refined based on performance data.
    • Local expansion — Coverage for additional neighbourhoods and service areas.
    • Monthly reporting — Ranking changes, traffic trends, lead volume, competitive position.

  4. Phase 4: Dominance (Month 7+)

    Compound the gains. Expand the territory.

    • Authority consolidation — Double down on what's working.
    • New keyword targets — Expand to additional opportunities.
    • AI search optimization — Structured for citation across AI platforms.
    • Competitive defense — Monitor and respond to competitor movements.

Monthly Reporting

What you'll see every month — no vanity metrics, no black boxes.

Rankings Dashboard

Your position for every target keyword, with trend direction and history.

Traffic Report

Organic traffic volume, growth rate, and geographic breakdown.

Lead Attribution

Calls, form submissions, and conversions attributed to organic search.

Competitive Snapshot

Where you stand relative to your top competitors.

Work Summary

Exactly what we did: content published, links built, technical fixes.

Next Month Plan

What's coming next and why.

Every metric we report, you can verify in Google Search Console and Google Analytics.

How We Communicate

Monthly Strategy Calls

30-minute video call to review results, discuss strategy, and answer questions.

Email Availability

Questions between calls? Email us. We respond within one business day, usually same-day.

Transparent Project Management

You can see what we're working on, what's completed, and what's planned.

No Jargon Without Explanation

If we use a technical term, we explain it. Your understanding makes the partnership better.

Ready to Start the Process?

Step one is always the same: understand where you stand today.

Get Your Free SEO Audit →